Alpha Distribution ltd was form in December 1999 by John Camm. His vision was to bring quality products at an affordable price into the UK diving market. Seac sub was the brand which over the next five years became a household name. From working from an office at home with the stock in the garage it was evident from the start that bigger premises were needed.
So in less than 6 months Mitchell Enterprise Centre in the village of Wombwell in South Yorkshire would become the base for the next 2 years. Growing fast, we picked up a major contract to supply diving equipment and diving instructors into Haven Holiday Camps.

To give you some idea of the scale of this in 2004 we did 26,000 try dives with children and adults alike in the entire Haven and British holiday camps in the UK. More administration staff was needed to cope with our growth and the move to Alpha House took place in early 2003. Our new facility is 15,000 square feet comprising of 6 offices and a large warehouse. We have more than enough room for future growth if needed.

We unfortunately parted company with Seac Sub in September 2005.

Out dedicated team comprise of:
John Camm, Managing Director. He is responsible for all Sales & Marketing
Kathryn Collier, Financial Director and Business Partner. Responsible for Accounts
Tony Collier, Warehouse Manager. Responsible for the Dispatch and Stock Control.
Jack Halsall, Apprentice, studying Business Management
Brian Watson, Seascooter technician.
Tony 2, Seascooter Technician and dispatch.

In June 2007 Alpha was appointed as the Western European Distributor for the world famous Sea Doo Seascooters range. An absolute must for water lovers, the revolutionary SEASCOOTERS where designed by Sir Clive Sinclair.

Alpha Is also proud to be the Exclusive Distributor for the high class Italian dry suit from TEKNODIVER. These high end dry suits are individually made to your specification. It is rare to find them as a stock item in the UK.

Finally we are proud to be associated with Led Lenser. Probably the best selling torch in Europe today “The Frogman” from LED Lenser. Said to be “the Brightest Back up Torch seen to date” by Charles Hood of Dive Magazine when he tested it in 2006. Led Lenser’s has improved this little wonder. It is now 50 percent brighter with low energy impact on the batteries thanks to the latest Cree Chip LED innovation.